Fashion in PR combines fashion with PR in the media and celebrity world, fashion allows ones personality come to life through the use of clothing. How someone dresses is sometimes a great reflection of someones identity,culture,lifestyle and moral conduct. Fashion is all about creativity...I mean art within clothing what a great combination don't you think? fashion is one of the most important industries that allows you to do this. People are known to do fashion, to show their personality or creativity. Fashion in PR commonly refers to publicity of fashion brands, designers, or shops.
Fashion would not have been anywhere if it weren't for the media attention it received and still receives today
Designers thrive to seize the fashion headlines on a daily basis and are therefore dependable on media coverage
Since publicity is free Gert-Johan Coetzee uses free publicity for his designs. Gert-Johan Coetzee is a creative designer who thrives on high fashion and red carpet designs. Gert-Johan has internationally re-
Bonang Matheba
sourc:www.googl.com
owned for his work with local celebrities and pageant queens. Gert-John is quiet a smart designer, reason being that he uses Bonang Matheba for free publicity for his designs, Bonang is known for her fashion sense and a lot of people look up at how she dresses, plus Bonang is in the entertainment industry and she must always look on point. Now Gert-John endorses Bonang since endorsement is free, in every event that Bongang goes to she is dressed by Gert-Johan, and in that way Gert-John gets free publicity.
The benefit of using Bonang to wear his designer dresses is that its free, Gert-Johan using Bonang as third party endorsement, because its credible and you see Bonang wearing the dresses. Free publicity is cheaper than to advertise on a magazine and having to pay for exposure and credibility.
Kourtney Kardashian
source: www.google.com
Gert-Johan also endorsed Kourtney Kardashian dress, to gain international exposure. Hows that for great publicity?
What is Public Relations? Public Relations is the practice of managing the spread of information between an individual or any organisation and the public. Public Relations may include an organisation, or individual gaining exposure to their audiences using topics of the public interest and news item. While am often asked that question, when one asks about the course that I am doing. At times people tend to misunderstand the concept of the Public Relations, thinking that the only thing you do in Public Relations is write press release,and do blogs, whereas PR is a broad field and you can diverse into fashion, beauty,sport,events, the corporate side of it(after all writing press releases all day sucks) and the list goes on. My interests are rather into beauty and fashion side of Public Relations, following the foot steps of the PR Guru and founder of the Red PR Julia Labaton.
Julia Labaton , President and Founder of Red PR.
One of the women who inspire me is Julia Labaton, President and founder of Red PR. RED PR is a strategic communication firm specializing in beauty, fashion and lifestyle brands. Red PR customize programs to support their clients business goals. Julia Labaton is a communication strategies with 20 years experience, she honored her expertise in communication, beauty and fashion through position at shopPR, LippeTaylor communications, vogue magazine.
Julia Labaton has taken PR to another fun level, making other people feel and look beautiful, enhancing their inner beauty and boosting their self-esteem. Julia helps cosmetics companies build their brand awareness to various above the line media, such as your Vogue magazines, Elle, Cosmopolitan.
source:facebook
I mean who does not want to look pretty all day everyday.LADIES....after all we cannot leave the house without a touch of foundation,eyeliner and mascara.
Julia's best work advice:
Listen carefully, observe ask questions, do not assume.
Be proactive in your career
Keep up relationships with peers throughout your career. Move likely than not your paths will cross again people become resources in your life. Powerful people create powerful alliances.
Be honest, maintain your integrity do what you say you are going to do and clean up your mistakes, when you mess up " fess up" right away.
Being in the Beauty side of PR brings out the famine side of every woman, you cannot feel good if you do not look good on the outside.
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