Fashion in PR combines fashion with PR in the media and celebrity world, fashion allows ones personality come to life through the use of clothing. How someone dresses is sometimes a great reflection of someones identity,culture,lifestyle and moral conduct. Fashion is all about creativity...I mean art within clothing what a great combination don't you think? fashion is one of the most important industries that allows you to do this. People are known to do fashion, to show their personality or creativity. Fashion in PR commonly refers to publicity of fashion brands, designers, or shops.
Fashion would not have been anywhere if it weren't for the media attention it received and still receives today
Designers thrive to seize the fashion headlines on a daily basis and are therefore dependable on media coverage
Since publicity is free Gert-Johan Coetzee uses free publicity for his designs. Gert-Johan Coetzee is a creative designer who thrives on high fashion and red carpet designs. Gert-Johan has internationally re-
Bonang Matheba
sourc:www.googl.com
owned for his work with local celebrities and pageant queens. Gert-John is quiet a smart designer, reason being that he uses Bonang Matheba for free publicity for his designs, Bonang is known for her fashion sense and a lot of people look up at how she dresses, plus Bonang is in the entertainment industry and she must always look on point. Now Gert-John endorses Bonang since endorsement is free, in every event that Bongang goes to she is dressed by Gert-Johan, and in that way Gert-John gets free publicity.
The benefit of using Bonang to wear his designer dresses is that its free, Gert-Johan using Bonang as third party endorsement, because its credible and you see Bonang wearing the dresses. Free publicity is cheaper than to advertise on a magazine and having to pay for exposure and credibility.
Kourtney Kardashian
source: www.google.com
Gert-Johan also endorsed Kourtney Kardashian dress, to gain international exposure. Hows that for great publicity?
media gives us an edge because of it we know about the latest trends and designs and using a person like Bonang as their embassador is a good thing because it is some sort of advertising
We all know didn't know Gert until Bonang exposed him to the public. Gert is one of thee best designers in the country and Bonang is thee biggest celebrity in the country. its very interesting how Bonang and Gert work well together and the involvement she has in the designs and creativity and is the success of Gert because she exposed him., good way of using free publicity interesting blog.
Using Bonang as a brand ambassador is very clever because she is just loved by the public. I personally think Gerts designs are not that great but because Bonangs wears his clothes, she makes them look good.
.jpg)
media gives us an edge because of it we know about the latest trends and designs and using a person like Bonang as their embassador is a good thing because it is some sort of advertising
ReplyDeleteTrue that, plus Bonang is well known, and everyone knows that she always looks on point
DeleteA true publicist Gert is without making much of an effort to add on that, many should learn from this and be strategic.
ReplyDeleteI agree with you
DeleteWe all know didn't know Gert until Bonang exposed him to the public. Gert is one of thee best designers in the country and Bonang is thee biggest celebrity in the country. its very interesting how Bonang and Gert work well together and the involvement she has in the designs and creativity and is the success of Gert because she exposed him., good way of using free publicity interesting blog.
ReplyDeleteThat is way Bonangs dresses always looks nice, because she has an input regarding her dresses.
DeleteUsing Bonang as a brand ambassador is very clever because she is just loved by the public. I personally think Gerts designs are not that great but because Bonangs wears his clothes, she makes them look good.
ReplyDeleteI agree with you sizo. I think Gert designs nice dresses for Bonang only.
DeleteI just love love love Bonang. Such class!!! she can make ALMOST anything look gorge!
ReplyDeleteShe does indeed
ReplyDelete